DGMK Develops Solution for Efficient Conversion of Existing Customers Within Corporate Digitalization Strategies
One of the central challenges for large companies and corporations is transitioning their customers from analog to digital. While technology and interfaces play a role, more important are the legal prerequisites, such as obtaining communication legitimation from the customer (permission/double opt-in) and adapting customer communication, which must be changed in the short term despite customers’ long-established habits.
With DGMK’s new digitalization tool, this interplay succeeds. It utilizes contemporary communication technologies while focusing on a very simple and truly rewarding application for the user. These contents and their design are essential success factors for an efficient transformation process at low costs.
