1. General Information

We collect and use your personal data when you use the website and the services offered on the website in compliance with the relevant data protection regulations. Personal data includes information that allows identification of your person (for example, your name, address, telephone number or email address).

1.1. Responsible entity
The entity responsible for data processing on this website is:
DGMK
Unter den Linden 16
10117 Berlin
Germany
Phone: +49 30 85 99 46 143
Email: info@dgmk.net

We have appointed a data protection officer for our company. You can reach our data protection officer by email with the note “For the attention of the Data Protection Officer”: privacy@dgmk.net.

1.2. Data collection on the website
Data is collected when you provide it to us. This may include, for example, data that you enter into a contact form. Other data is automatically captured by our systems when you visit the website, especially technical data (e.g., operating system, internet browser, time of page access). Some data is collected to ensure error-free technical provision of the website. Other data may be used to analyze your user behavior. This is primarily done with cookies and so-called analysis programs.

When you visit our website, sign up for our newsletter or an event, download one of our white papers, participate in a webinar or event, click on a link in an email you received from us, or make a contact request, you are automatically rated with a numerical value that assigns you to one of three levels. This classification gives us an indication of how interested you are in which of our services. The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR. We have an interest in ensuring that the contacts passed from marketing to sales correspond to the ideal customer profile of IBM iX. You have the right to object to this processing.
You can find more information about these tools in the following sections.

2. Use of cookies and comparable technologies (hereinafter referred to as “cookies”)
2.1. Change cookie settings
Click here to access the cookie settings.

2.2. Essential cookies
These cookies are absolutely necessary for the operation of the website and enable security-relevant functionalities, for example. They ensure that our website functions securely and as desired by you. Therefore, they cannot be deactivated. Cookies that are necessary for carrying out the electronic communication process are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. You have the right to object to this processing.

2.3. Functional cookies
Functional cookies enable this website to store information previously provided by users and, based on this, offer improved and personalized functions. These cookies collect and store only anonymized information and do not track users’ movements on other websites.

2.4. Marketing cookies
Marketing cookies come from, among others, external advertising companies and are used to collect information about the websites visited by users, for example, to create targeted advertising for users. You can find more information in the cookie settings on the website.

3. Social media
3.1. Facebook plugin
Our website uses services of the social network Facebook. Facebook is offered by Meta Platforms Inc., 1 Hacker Way, Menlo Park, California 94025, USA.

You can recognize the Facebook plugins by the Facebook logo or the “Like button” on our website. The use of Facebook plugins is based exclusively on your consent according to Art. 6 para. 1 lit. a GDPR. If you have given your consent when visiting our pages, a direct connection between your browser and the Facebook server is established when you click on the Facebook button. Facebook thereby receives the information that you have visited our page and associates this information with your personal user account on Facebook. If you click the Facebook “Like button” while logged into your Facebook account, you can link the contents of our pages to your Facebook profile. This allows Facebook to associate the visit to our pages with your user account.

As Facebook is a US company, it is possible that your personal data may be processed in the USA. Please also refer to “International Data Transfer”.

For privacy information, particularly regarding the collection and use of data by Facebook, your related rights, and the settings options to protect your privacy, please visit: https://de-de.facebook.com/about/privacy/. An overview of Facebook plugins can be found at https://developers.facebook.com/docs/plugins/.

3.2. Facebook ads pixel
Our website uses the visitor action pixel from Facebook, Meta Platforms Inc., 1 Hacker Way, Menlo Park, California 94025, USA (“Facebook”) for conversion measurement. This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising efforts.

The use of the Facebook Ads Pixel is based solely on your consent in accordance with Art. 6 para. 1 lit. a GDPR.
The collected data is anonymous to us as operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is processed by Facebook, so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes, according to the Facebook Data Policy. This may allow Facebook to display ads both on Facebook and on third-party sites.
As Facebook is a US company, it is possible that your personal data may be processed in the USA. Please also refer to “International Data Transfer”.

You can find further information to protect your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/. You can also deactivate the remarketing function “Custom Audiences” in the Settings for Advertisements section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook. If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

3.3. Twitter plugin
Our website uses functions of the Twitter service. Twitter is offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

When you use Twitter and the “re-tweet” function, the websites you visit are linked to your Twitter account and made known to other users. In doing so, data is also transferred to Twitter. We would like to point out that, as the provider of these pages, we do not obtain knowledge of the content of the transmitted data or its use by Twitter.
The use of the Twitter plugin is based solely on your consent in accordance with Art. 6 para. 1 lit. a GDPR.
As Twitter is a US company, it is possible that your personal data may be processed in the USA. Please also refer to “International Data Transfer”.

You can find more information about this in Twitter’s privacy policy at https://twitter.com/privacy. You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings.

3.4. Twitter ads pixel
Our website uses the Twitter Ads Pixel service. Twitter is offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

The Twitter ads pixel stores and processes information about your user behavior on our website. Twitter ads uses cookies for this purpose.

The use of the Twitter ads pixel is based solely on your consent in accordance with Art. 6 para. 1 lit. a GDPR.
As Twitter is a US company, it is possible that your personal data may be processed in the USA. Please also refer to “international data transfer”.

In addition to not giving your consent, you can also prevent the collection of the aforementioned information by Twitter by setting an opt-out cookie on one of the following linked websites: https://twitter.com/personalization or http://optout.aboutads.info/?c=2#!/.

Please note that your settings will be deleted if you delete your cookies.
You can find more information about data protection from the third-party provider on the following website: https://twitter.com/de/privacy.

3.5. LinkedIn plugin
Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

If you have given your consent when visiting our pages, a connection to LinkedIn servers will be established when you click on the LinkedIn button on a page that contains LinkedIn functions. LinkedIn will be informed that you have visited our website with your IP address. If you click on LinkedIn’s ‘Recommend’ button and are logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account.
The use of the LinkedIn plugin is based solely on your consent according to Art. 6 Para. 1 lit. a GDPR.
As LinkedIn is a US company, your personal data may be processed in the USA, see also ‘international data transfer’.

For more information, please see LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.

3.6. LinkedIn ads pixel
Our website uses “LinkedIn ads” Website Pixel, a service of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter: “LinkedIn”).

The LinkedIn ads pixel stores and processes information about your user behavior on our website. LinkedIn ads uses cookies for this purpose.

In addition to the option to revoke your consent, you can disable the storage of cookies in your web browser settings.

The use of the LinkedIn ads pixel is based solely on your consent according to Art. 6 Para. 1 lit. a GDPR.
As LinkedIn is a US company, your personal data may be processed in the USA, see also “International Data Transfer”.

You can also prevent the collection of the aforementioned information by LinkedIn by setting an opt-out cookie from LinkedIn on one of the websites linked below or by managing your user settings on LinkedIn accordingly:
https://www.linkedin.com/psettings/guest-controls
https://www.linkedin.com/psettings/enhanced-advertising
https://www.linkedin.com/help/lms/answer/87150/linkedin-marketing-solutions-und-die-datenschutz-grundverordnung-dsgvo-?lang=de
These settings will be lost as soon as you delete your cookies.
For information on data processing on LinkedIn, please visit: https://www.linkedin.com/legal/privacy-policy.

3.7. XING ads
Our website uses “XING ads”, provided by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. By using this tool (so-called Xing ads), we can determine how successful the advertising measures are in relation to the data of the advertising campaigns. We want to use this to determine interesting advertising for you and to gain insights for the further development of our website.

XING ads is delivered by the provider. If you arrive on our website via an advertisement presented to you by the provider, a cookie is stored in your browser by the tool. These cookies are not used to identify you.
The following data is usually stored for this cookie: the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), and opt-out information (marking that the user no longer wishes to be addressed).

If you have given your consent when visiting our pages, a connection to XING servers will be established when you click on the XING button on a page. You can prevent this tracking procedure as follows:

– by adjusting your browser settings, in particular, suppressing third-party cookies will result in you not receiving ads from third-party providers

– furthermore, by deactivating the cookies

For more information on data processing, please visit: https://werben.xing.com/marketingloesungen/xing-ads/.

3.8. YouTube
We embed videos from the platform “YouTube” provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

The use of YouTube is based solely on your consent according to Art. 6 Para. 1 lit. a GDPR.
As YouTube is a US company, your personal data may be processed in the USA, see also “International Data Transfer”.
For more information, please see the privacy policy: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/
Opt-Out: https://adssettings.google.com/authenticated.

4. Analysis and Tracking
4.1. Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The storage of Google Analytics cookies and the use of this analysis tool is based on your consent according to Art. 6 Para. 1 lit. a GDPR.

Google Analytics uses cookies that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website may be transmitted to and stored by Google on servers in the United States.

Since Google Inc. is a US company, your personal data may be processed in the United States. You can find information about the associated risks in the chapter “International Data Transfer”.

4.2. Google Tag Manager
This website uses the service called Google Tag Manager from Google. “Google” is a group of companies consisting of Google Ireland Ltd. (service provider), Gordon House, Barrow Street, Dublin 4, Ireland, and Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, as well as other affiliated companies of Google LLC.
The Google Tag Manager is an auxiliary service and processes personal data only for technically necessary purposes. The Google Tag Manager ensures the loading of other components, which in turn may collect data. The Google Tag Manager does not access this data.

For more information about Google Tag Manager, please see Google’s privacy policy at https://policies.google.com/privacy?gl=de

Since Google Inc. is a US company, your personal data may be processed in the United States. You can find information about the associated risks in the chapter “International Data Transfer”.

4.3. Google Ads and Google conversion tracking
This website uses Google Ads. Google Ads is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The storage of “conversion cookies” and the use of this tool are based solely on your consent pursuant to Art. 6 para. 1 lit. a GDPR.

As part of Google Ads, we use so-called conversion tracking. When you click on an ad served by Google, a cookie for conversion tracking is set. These cookies expire after 30 days and are not used for personal identification of users. If users visit certain content on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google Ads customer receives a different cookie. The cookies cannot be tracked through the websites of Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. You can also disable the Google conversion-tracking cookie through your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
Since Google Inc. is a US company, your personal data may be processed in the United States. You can find information about the associated risks in the chapter “international data transfer”.
More information about Google Ads and Google conversion-tracking can be found in Google’s privacy policy: https://www.google.de/policies/privacy/.

4.4. Google reCAPTCHA
This website uses “Google reCAPTCHA” (hereinafter “reCAPTCHA”). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Data processing is based on Art. 6 para. 1 lit. a GDPR.

reCAPTCHA is used to check whether the data entry on our websites (e.g. in a contact form) is made by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of stay of the website visitor on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
Since Google Inc. is a US company, your personal data may be processed in the United States. You can find information about the associated risks in the chapter “international data transfer”.
For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/.

4.7. SalesViewer
On this website, data is collected and stored for marketing, market research and optimization purposes using SalesViewer® technology by SalesViewer® GmbH, based on the legitimate interests of the website operator (Art. 6 para. 1 lit. f GDPR).

For this purpose, a JavaScript-based code is used to collect company-related data and its corresponding usage. The data collected with this technology is encrypted using a non-reversible one-way function (so-called hashing). The data is immediately pseudonymized and not used to personally identify the visitor of this website.

The data stored within the context of SalesViewer will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations to prevent its deletion.
You can object to the data collection and storage at any time with future effect by clicking on this link https://www.salesviewer.com/opt-out to prevent SalesViewer® from capturing data on this website in the future. This will place an opt-out cookie for this website on your device. If you delete your cookies in this browser, you will need to click this link again.