DGMK Deutsche Gesellschaft für multimediale Kundenbindungssysteme mbH has developed a new digital customer loyalty program for the Berlin-based energy provider GASAG with the benefits world GASAG DEALS. The platform’s primary goal is to permanently digitize GASAG’s existing customers and to support and retain them within the customer portal “Meine GASAG”. In the past six months, up to more than 10 percent of customers have already been additionally transformed through attractive content, modern communication tools, and technologies. The newly created high attractiveness of GASAG DEALS as an integral part of the customer portal not only achieves activation of existing customers but potentially also attracts new ones in the future.
“For us at GASAG, digitization is an enormously important step in the right direction. With GASAG DEALS, together with DGMK, we have created a forward-looking digital solution that, in addition to the simple digital management of their contract data, also makes everyday life easier for our customers through many useful benefits,” says Matthias Trunk, member of the GASAG Group’s Executive Board.
“Digitization is a reduction of complexity through technologization of processes to a uniform standard. It means doing less and automating large parts of the processes. In the traditional energy industry, with all its responsibility and the many structures and processes, this realization has now taken hold. 2021 will be the starting point for the digitization of customer relationships in the energy industry. Efficiency up and costs down,” says Daniel-Jan Girl, CEO of DGMK.
Customer Relationship in the Era of Digitization
The
digital transformation opens up diverse opportunities for the
development of innovative customer loyalty systems in the energy sector.
For GASAG’s benefits world, DGMK developed an
individual strategy for the energy group to transition existing customers
from offline to online and to potentially acquire new customers. With
the implementation of their own benefits world GASAG DEALS, including website,
newsletter, and smartphone application, intelligent tools for
digitization were created with exciting and lucrative content in a contemporary
form. This is accompanied by the development of their own
social media community. After six months, the weekly GASAG
DEALS newsletter has a size of 20,000 active subscribers. The
social media channels Instagram and Facebook are used by over 10,000
followers and also achieve a weekly reach of
350,000 people across Germany.
“Through constant touchpoints between GASAG and its existing customers, we were able to significantly improve the customer experience and customer loyalty. Instead of receiving only the annual electricity bill in the mailbox, we offer attractive content and offers that interest customers on a weekly basis,” adds Daniel-Jan Girl, CEO of DGMK.
Benefits World: Daily and Digital Customer Contact
For
the benefits world GASAG DEALS, over 55 different
companies and institutions from the areas of mobility, culture,
daily needs, leisure, and sports have already been acquired, offering
exclusive benefits of up to 50 percent to GASAG customers.
The weekly changing DEAL OF THE WEEK is also aimed at
non-customers of GASAG. A simple registration by email is sufficient to
use the benefit.
The permanent shopping vouchers for GASAG customers are available in the customer portal MEINE GASAG or in the GASAG DEALS app in the Apple AppStore and Google PlayStore. The discounts can be used – depending on the benefit offer and partner – via a link in the respective partner’s online store, by printing a voucher, or via the app by showing the voucher on the smartphone. The offer is transparent and openly viewable at www.gasagdeals.de.
The new benefits world brings customers together with the various partner companies of GASAG. In addition to Berlin institutions, nationwide companies are also part of the network. Partners include mobility partners such as Miles, SIXT, or Nextbike, as well as well-known shopping brands like CHRIST, Mister Spex, Koro, Ravensburger, Höffner, or Hello Fresh.
